IVANNA C. MAJIC

A seasoned New York based executive brand strategist, directing global creative and development teams to deliver thoughtfully-crafted footwear, handbags, jewelry, ready-to-wear and accessories. Read more.

AREAS OF EXPERTISE

BRAND STRATEGY AND POSITIONING. LINE BUILDING. MERCHANDISING. PRODUCT DEVELOPMENT. MANUFACTURING. PRODUCTION. LOGISTICS. FACTORY PLACEMENT. BRAND ASSESSMENT. PARTNERSHIPS. BRAND COLLABORATIONS.

BRAND ROSTER

  • Freda salvador

  • emme parsons

  • AQUAZZURA

  • Rachel comey- shoes/bags

  • RACHEL COMEY- JEWELRY

  • Rachel Comey- mens

  • senreve

  • CHARLES PHILIP SHANGHAI

Ivanna’s experience has been marked by collaborations with emerging designers and renowned brands worldwide, offering a unique perspective shaped by both start-up dynamism and established brand sensibility.

Her strength lies in finding the delicate balance between preserving a brand's core identity and infusing it with a current spin. She has honed her skills in design direction, product development, merchandising, production, brand positioning, and strategic planning. Currently serving as a freelance Global Chief Product Officer, Ivanna possesses a profound understanding of the intricacies that go into a brands success.