A seasoned brand and product builder, based in New York,  with over 15+ years of international experience in the footwear, handbag, accessories and jewelry industry. Specializing in brand strategy and positioning, line building, merchandising, product development, manufacturing, production, logistics, factory placement and overall brand assessment.

Ivanna’s experience has been marked by collaborations with emerging designers and renowned brands worldwide, offering a unique perspective shaped by both start-up dynamism and established brand sensibility.

Her strength lies in finding the delicate balance between preserving a brand's core identity and infusing it with a current spin. She has honed her skills in design direction, product development, merchandising, production, brand positioning, and strategic planning. Currently serving as a freelance Global Chief Product Officer, Ivanna possesses a profound understanding of the intricacies that go into a brands success.