A seasoned brand and product builder, based in New York,  with over 15+ years of international experience in the footwear, handbag, accessories and jewelry industry.

IVannA C. Majic

BRAND STRATEGY/POSITIONING. LINE BUILDING. MERCHANDISING. PRODUCT DEVELOPMENT. MANUFACTURING. PRODUCTION. LOGISTICS. FACTORY PLACEMENT. BRAND ASSESSMENT.

BRAND ROSTER

Ivanna’s experience has been marked by collaborations with emerging designers and renowned brands worldwide, offering a unique perspective shaped by both start-up dynamism and established brand sensibility.

Her strength lies in finding the delicate balance between preserving a brand's core identity and infusing it with a current spin. She has honed her skills in design direction, product development, merchandising, production, brand positioning, and strategic planning. Currently serving as a freelance Global Chief Product Officer, Ivanna possesses a profound understanding of the intricacies that go into a brands success.